Privacy policy

Effective Date: May 23, 2025

Wildcoast Ventures LLC, operating as Banagua, values your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website www.banagua.com, make a purchase, or otherwise engage with us.

Our ecommerce platform is powered by Shopify Inc. This means your personal information is also subject to Shopify’s privacy practices, detailed at www.shopify.com/legal/privacy.

We are committed to compliance with the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and all applicable privacy laws in the United States.

1. What We Collect

We collect personal information directly and indirectly from you. This includes:

Information you provide:

  • Full name, email address, shipping and billing addresses
  • Payment details (via Shopify’s PCI-compliant checkout system)
  • Order history and product preferences
  • Messages or reviews submitted through the site

Information Shopify collects automatically:

  • IP address, browser type, time zone
  • Device type and operating system
  • Referring websites and search terms
  • Site interaction data (pages viewed, time spent, links clicked)

Shopify stores your data on a secure server behind a firewall. When you make a purchase, your payment is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Shopify uses industry-standard security protocols and infrastructure.

2. How We Use Your Information

We use the information collected to:

  • Process and fulfill orders
  • Provide customer support
  • Send marketing emails (only if you opt in)
  • Analyze traffic and user behavior
  • Improve the website and product offerings
  • Comply with legal and regulatory obligations

3. Cookies & Tracking Technologies

We use first-party and third-party cookies, pixels, and tags to:

  • Remember your preferences
  • Enable checkout and cart functionality
  • Track engagement (Shopify Analytics, Google Analytics)
  • Serve retargeted ads (e.g., Facebook, TikTok, Google)

You may manage or block cookies through your browser settings, but some features of our site may not work properly if cookies are disabled.

4. Sharing Your Information

We do not sell your personal information.

We may share it with trusted partners solely to operate our business:

  • Shopify: For order processing, payments, hosting, and analytics
  • Shipping carriers: For delivering your purchases
  • Email marketing services: For opt-in newsletters and updates
  • Payment processors: Like Shopify Payments, PayPal, or Shop Pay
  • Legal advisors or authorities: If required by law or to prevent fraud

All vendors are contractually obligated to maintain confidentiality and data security.

5. Your Rights & Choices

If you are a U.S. resident:

Under the CCPA, you may request:

  • Access to the personal data we hold about you
  • Deletion of your personal information
  • Details on how your information is shared
  • To opt out of data sharing with third parties (excluding essential service providers)

To exercise your rights, email us at privacy@banagua.com

If you are a resident of the EU/EEA:

Under the GDPR, you have the right to:

  • Request access or correction
  • Withdraw consent for processing
  • Request erasure (the “right to be forgotten”)
  • Lodge a complaint with your national data authority

6. How We Store & Protect Your Data

  • Data is stored on Shopify’s secure servers located in the U.S. and Canada.
  • Payment data is encrypted and stored only as long as necessary.
  • We implement technical, administrative, and physical security safeguards.

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law (e.g., tax or accounting regulations).

You may request deletion of your account data by contacting privacy@banagua.com.

8. Children’s Privacy

Our site and products are intended for users aged 13 and older. We do not knowingly collect or solicit personal data from anyone under 13. If we learn we’ve collected data from a child, we’ll delete it promptly.

9. International Users

If you access our site from outside the U.S., please note that your data will be processed in the United States, where privacy laws may differ. By using our site, you consent to this transfer.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. When we do, we’ll revise the “Effective Date” above. Continued use of our site means you accept the updated terms.

Questions?

Email us anytime at privacy@banagua.com.

You may also write to us at:

Wildcoast Ventures LLC

200 Threet Industrial Rd, Suite 110, Smyrna TN 37167

Smyrna, TN